New formulation
From a product idea to a working formula — ingredient selection, dose justification and overages for shelf life.
Formula improvement
Fixing an existing product that separates, caps, discolours, or simply does not taste good enough to repeat-buy.
Flavour development
The single most common reason a supplement fails on repeat purchase. Masking bitter actives is real work.
Dosage form change
Moving a product from tablet to gummy, powder to effervescent, or capsule to softgel — each needs reformulation, not just refilling.
Ingredient selection
Which salt, which extract ratio, which carrier. This is where cost and efficacy are actually decided.
Stability studies
Run before a shelf life is printed. Shelf life is a claim, and a claim needs data behind it.