PCD ka full form hai Propaganda Cum Distribution. Iska matlab hai ki ek pharma company tumhe apne products bechne aur promote karne ka haq deti hai — apne naam se, apne ilaake mein.
Aasaan bhasha mein
Company dawai banati hai. Tum us dawai ko apne district ke doctors aur chemists tak le jaate ho. Company tumhe fixed rate par maal deti hai — us rate aur MRP ke beech jo farak hai, wo poora tumhara margin hota hai. Products par company ka hi brand rehta hai.
Isme sabse ahem cheez hai monopoly rights — jo district tumhe mila, us district mein company kisi aur ko wahi division nahi degi.
PCD aur normal distributorship mein farak
| PCD Franchise | Normal Distributor |
|---|
| Territory | Monopoly — sirf tum | Kai distributor ek hi ilaake mein |
| Price competition | Nahi — koi undercut nahi karega | Haan, aksar |
| Doctor relationship | Tumhari, tum banate ho | Company ki |
| Promotional material | Company deti hai | Aksar nahi |
| Investment | Kam — stock jitna | Zyada |
Kaam kaise chalta hai
- Tum apna district chunte ho aur company se availability poochte ho
- Drug licence aur GST ke documents dete ho
- Products chunte ho — apne ilaake ke doctors ke hisaab se
- Pehla order dete ho (hamare yahan minimum Rs. 25,000)
- Monopoly rights letterhead par milte hain
- Promotional material ke saath maal aata hai
- Tum doctors se milte ho, wo likhte hain, chemist order karta hai
Kaun le sakta hai
Sabse zyada PCD franchise medical representatives lete hain jo apna kaam shuru karna chahte hain — unke paas doctor relationships pehle se hote hain. Iske alawa chemist, medical store owner, aur pharma line mein kaam kar chuke log.
Zaroori sirf do cheezein hain: valid drug licence aur GST registration.
Kaunsi range chunni chahiye
Ye tumhare ilaake ke doctors par depend karta hai. Hamari ortho range sabse badi hai, gynae mein repeat business sabse pakka hai, aur derma mein margin sabse achha. Poori PCD detail yahan hai.