Promotional material is the part of PCD that gets talked about most vaguely. Here is what you should actually get, and what to ask before you order.
What we provide
- Product visual aids - to put in front of the doctor
- Spiral visual books - the whole range in one place
- Product cards - one per product
- Product booklets
- LBL pamphlets - with the literature
- Doctor reminder cards
- Wall clocks and table clocks
- Diaries and notepads
- Pen stands, promotional pens, paper weights
Something comes with every order
With us, promotional material goes with every order, not only the first one.
On a first order of Rs. 25,000 to 30,000
An order that size carries this set:
- Bag
- Visual aid
- Pens
- Pads
- Paper weight
- LBL literature
- Key rings
In other words, what you need to make a start arrives with the very first order - you do not have to ask for it separately.
On later orders the quantity and mix vary with the order. Ask before confirming what is coming with that particular order, so there is no confusion.
What is actually most useful
New partners tend to focus on the clocks and diaries. The truth is that the visual aid and the product cards do the real work - those are what explain the product in front of a doctor.
Gifts build the relationship. The prescription comes from the visual aid.
What to ask
- What exactly is coming with this order - as a list
- Is it charged separately or included
- Will new material come when a new product launches
- Will your name and number be printed on it
- How long a repeat request takes
One mistake to avoid
Asking for a large quantity of promotional material all at once. It sits there, goes out of date, and becomes useless when the products change. Ask for as much as the number of doctors you will genuinely call on.
Full PCD detail · send us your requirement